As the brand scaled, customers needed a quick and reliable way to browse, customize, and place orders, while the business required smoother operations behind the scenes.
The main challenges were:
Making ordering simple and fast on mobile
Supporting customization without slowing users down
Ensuring the experience scaled with growing demand
Balancing customer experience with operational needs
I led the end-to-end product design for the mobile app, from early exploration to launch.
This included:
Designing the complete customer ordering experience
Creating separate flows for delivery and pickup
Designing pickup modes, including:
Swirled: eat fresh in-store
Boxed: packaged for easy takeaway
Structuring clear flows for browsing, customization, and checkout
Improving usability to reduce friction and drop-offs
Collaborating closely with founders, product, and engineering teams
Translating business goals into user-friendly design solutions
Ensuring design consistency and scalability as the product grew
Guiding and mentoring junior designers, reviewing work, and maintaining quality
